Updated June 4; The article was originally published on June 3.
Throwing back another week of news and headlines from Cupertino This week’s Apple Loop includes big moves expected at WWDC Stunning iPhone 16 leak Shocking iPhone 15 decision Apple’s massive headphone display New Mac launches in June Apple has become the secret weapon for the watch, iPad-needed tablet sales, and No Man’s Sky for macOS are finally here.
The Apple Loop is here to remind you of some of the many discussions about Apple over the past seven days (And you can read our weekly roundup of Android news here on Forbes).
Update: Sunday, June 4: WWDC previews Sunday’s newscast from Bloomberg, Apple reporter Mark Gurman notes that he talks about the capabilities of the Apple Headset and reinforces the idea that Tim Cook and his team expect this to be a multi-year project, much like the Apple Watch. He has also noticed how much is at stake; The Apple Watch has entered a strong and growing market for smartwatches and wearables, while the Apple Headset is entering the mixed reality space early in its life. with less than clear vision:
It’s also a risky endeavor that could backfire on Apple. Mixed reality headsets are still a nascent field, and many people are reluctant to wear a computer on their face. An Apple device would also have design advantages, such as an external battery pack, and its price is around $3,000. Moreover, it may not have a “cool app” when it’s launched.
(bloomberg)
iPhone 16 turns out to be a big size for the superior camera
While the iPhone 15 and iPhone 15 Pro continue to look less like upgrades and more like minor revisions to the iPhone 14 and iPhone 14 Pro, the iPhone 16 family is set to make big changes, with screen dimensions expected to jump nearly ten percent, 6.7 inches and 6.9 inches. And what’s the reason? The camera gets a major upgrade in terms of the periscope lens and a much larger sensor for the primary camera.
What this means is the 1/1.14-inch primary camera sensor for Apple’s 2024 iPhone, compared to the 1/1.28-inch sensor in both the iPhone 14 Pro Max and iPhone 15 Pro Max. A larger sensor means the camera can take in more light, which is Critical to low-light photography is the improved dynamic range.
Where does Apple find room for larger sensors? According to multiple leaks, the iPhone 16 Pro and iPhone 16 Pro Max will increase in size, jumping from 6.1 and 6.7 inches to 6.3 and 6.9 inches respectively, allowing Apple to mount a periscope lens in Both models. Something the iPhone 15 Pro will be completely missing.”
(Forbes).
Universal means USB in the iPhone 15 Leak
Apple finally resigned to the inevitable and moved away from its own Lightning connector on the iPhone. This is according to the latest dummy models submitted to third party accessory manufacturers. It’s a slight change, but the obvious lightning port has been replaced with USB-C. The question now is whether Apple will reserve any software functionality for its USB-C cables:
It’s easy to confuse the new port with Lightning, which it replaces, but the giveaway is that it’s noticeably wider, and mockups show USB-C is coming to all four iPhone 15 models. iPhone 15 Pro models are expected to be faster (possibly unlocked). ) data speeds, which could get the company into trouble with the European Union.
(Forbes).
The building blocks of WWDC
WWDC’s big-ticket stuff isn’t worth anything. We’ll have more on the Apple Headset and the new Macs in a moment, but the key thing to remember is the D at WWDC… This is a developer conference, so the hardware is geared toward enterprise, media creation, and app development. The Annual Update for Apple’s operating systems launched in June—i.e. iOS 16, iPadOS 16, macOS 13 Ventura, and watchOS 9, at a minimum. These are the foundational parts of an ecosystem. They may not be as attractive to consumers (that’s where the 15-inch MacBook Air is) but they’re key to next year’s Apple products.
Apple earphone accuracy
This is near WWDC, there are a lot of details about Apple’s upcoming product release, and there’s a lot more to come about Apple’s next headset. The latest little nugget is a motion on the internal displays in front of the user’s eye. Supply chain analyst Ross Young suggests that Apple’s dual 1.41-inch screens will have 4,000 pixels per inch.
Of course, the Apple headset will include two of those panels to create the virtual reality effect. The headset is also expected to be modern in terms of what a consumer headset can offer. For this reason, the Apple headset is widely expected to cost around $3,000. This compares to the $349 price tag to the $999 Meta puts on the Quest 2 and Quest Pro headphones.”
(9to5Mac).
Take two Macs to the desktop?
Apple is also expected to update Macs at WWDC. The supposed 15-inch MacBook Air has been significantly delayed, but there are strong signs that two desktop Macs, running the M2 Max and a possible M2 Ultra, are on the way. Likely to be mentioned at WWDC, but not guaranteed… After all, Apple will want to keep as much focus as possible on the headset:
The company is planning two new Mac models — internally named Mac 14,13 and Mac 14,14 — powered by the M2 Max processor announced in January and the yet-to-be-disclosed M2 Ultra chip. The M1 Ultra is currently in Mac Studio, a high-end desktop announced in March 2022.”
(Bloomberg).
The button that sold a billion belts
What’s the secret to customizing your Apple Watch? Apple is clearly avoiding the established and time-tested bar lock system for its release system that forces buyers to choose whatever band they want, as long as Apple feels like it or allows it. Besides, the mechanical structures behind the band are interesting and demonstrate Apple’s attention to detail (in addition to the lock), something to watch out for in the upcoming headset:
But how do you get that precise click, that almost foolproof snap? Hint: It’s not a magnet. My colleague Sean Hollister and I spoke with two former Apple engineers who worked on OEM parts. We quickly learned that it’s kind of an unsung hero of the Apple Watch. — despite launching a billion-dollar accessory ecosystem and remaining unchanged since its debut eight years ago.
(the edge).
iPad boosts tablet sales around the world
While the market for laptops, desktop computers, and tablets has been somewhat turbulent and trending downward, a recent survey indicates that Apple’s iPad family (don’t call it a tablet) contributes a significant share of the tablet market, keeping the sales overall. thriving as possible. With a wave of Android tablets expected during 2023, will this continue?
Recently, Canalys claimed that Apple had doubled its iPad sales in China in the first quarter of 2023 compared to the same period in 2022. Now the same research firm reports that US iPad sales in the same period were dramatically better than any other tablet. last.
Noting that US desktop and laptop computer sales fell 28% in the same period, Canalys says tablet sales avoided a sharp decline. Tablets fared better, with shipments down just 7% to 10.8 million units,” it says, “largely driven by Apple’s strong iPad performance.”
(Apple Insider).
Finally…
Do you know how you should not mention your app to be launched at WWDC before launch? Hello Games just dropped a trailer for the MacOS version of the popular exploration and survival game No Man’s Sky. Mind you, it launched at WWDC 2022, so it’s only a year late…and there’s (yet) no mention of a proper AR/VR headset release…
The Apple Loop brings you seven days of special events every weekend here at Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read here, or this week’s edition of the Loop’s sister column, Android Circuit, is also available on Forbes.
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