Troy Aikman uses Bud Light’s Dylan Mulvaney fiasco to promote his beer

Sports and entertainment

by Ryan Glaspiegel

May 25, 2023 | 3:06 p.m

Troy Aikman went deep into Bud Lite.

Bud Light caused an especially intense boycott among conservatives after running a social media promotion with trans influencer Dylan Mulvaney to celebrate the one-year anniversary of her transition to womanhood.

Aikman, 56, the color commentator on ESPN’s “Monday Night Football,” launched his beer company EIGHT early last year, and released a video to social media this week that captured veiled images of the bizarre situation Bud Light found himself in.

“Credibility matters,” Aikman wrote on Twitter.

“Lately, there has been a lot of talk about beer companies and not nearly enough conversation about what really matters — the beer itself. Some brands take shortcuts to win over consumers. We are dedicated to producing a first-class product. There is no hidden agenda. No distractions. Come join the EIGHT team.”

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Authenticity matters. Lately, there has been a lot of talk about beer companies and not nearly enough conversation about what really matters — the beer itself. Some brands take shortcuts to win over consumers. We are committed to producing a first-class product. There is no hidden agenda… pic.twitter.com/uQkzphUxJF

– Troy Aikman May 23, 2023

In an accompanying video, the three-time Super Bowl champion with the Cowboys offered a variation on the same message.

“Everyone talks about the beer company these days but nobody talks about the beer. I started EIGHT with the goal of creating a company dedicated to making really great light beers,” said Aikman.

“No agenda. No distractions. Just a great beer. ”

The decline in Bud Light sales shows no signs of slowing.

Recent sales figures show that Bud Light sales are down nearly 25 percent compared to the same week last year.

It’s gotten so dire that they practically hand out beer on Memorial Day weekend.

Meanwhile, sales of competitors Miller Lite and Coors Light have soared that there are concerns about shortages.

Steve Montgomery, CEO of Bud Light distributor Bama Budweiser, criticized Bud Light parent company AB-Inbev for the predicament.

“We at Bama Budweiser are also upset about that and have made our feelings known to the senior leadership at Anheuser-Busch,” Tatum said in a radio ad, assuring his clients that he did not approve of a big brand marketing campaign.

“The consumer’s voice was heard, and Anheuser-Busch took action.”

The distributor pleaded that local jobs had been jeopardized by the situation.

“We at Bama Budweiser, an independent wholesaler, employ about 100 people who live here and work here, and our kids go to school here,” Montgomery said.

“We, as I’ve said before, do not support this case involving Dylan Mulvaney.”