Following yesterday’s news that the Apple shell was apparently seeking to trademark the term “xrProOS” ahead of the headset’s unveiling at WWDC two weeks from today, additional trademark activity appears to be Apple-related around a couple of other terms.
The first is Virtual Reality, which was filed yesterday in New Zealand and was noticed by patent attorney Narly Kalupahana. The application was filed by the same Immersive Health Solutions LLC that filed to protect terms like “Reality One” and “Reality Pro” last year. These terms have been rumored to be possible names for Apple’s upcoming headphone devices.
The new “fact” filing cites a May 1 filing in Jamaica for a priority date, a common tactic used by Apple to obscure its early trademark protection efforts since brand activity in the country is not currently available online.
The second trademark file that has seen activity in recent days is “realOS”, a term widely registered in Europe last year by the Apple shell phenomenon called Realityo Systems LLC to cover various aspects of computers and operating systems. Realityo Systems also got some notice last year after it was discovered that the company had filed for “virtual reality” in late 2021.
In the past few weeks, Realityo Systems has made additional filings in other countries for the term “realOS” with a much narrower description of “computer operating systems, computer operating systems for integrated circuits.”
A trademark for “realOS” in the United States dating back to 2006 that was previously owned by Fujitsu, but changed hands several times before being acquired by Realityo Systems in November 2022.
With a number of OS-related brands that seem to be associated with Apple seeing activity in recent days, including “xrOS,” “xrProOS,” “realityproOS,” and “realOS,” it’s unlikely that Apple plans to use them all as generic. Face names. Still, it’s interesting to see Apple seek to protect the various options as it prepares to show the world the long-rumored headset.
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