Apple is looking for generative AI talent

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Apple, like a number of companies right now, may be grappling with the role that the latest advances in artificial intelligence play, and should play, in its business. But one thing is Apple He is Confident in the fact that she wants to bring more AI talent into her business.

The Cupertino company has posted at least a dozen job postings on its career page looking for experts in generative AI. Specifically, it is looking for machine learning professionals who are “passionate about building extraordinary autonomous systems” in the field. Job postings (some of which appear to cover the same role, or invite multiple applicants) first started appearing on April 27, and the most recent ones were posted earlier this week.

The job ads come amid some conflicting signals from the company about generative AI. During a second-quarter earnings call earlier this month, CEO Tim Cook dodged giving specific answers to questions about what the company was doing in the area — but he didn’t dismiss them, either. While generative AI was “very interesting,” he said, Apple would be “deliberate and deliberate” in its approach. Then yesterday, the WSJ reported that the company began restricting the use of OpenAI’s ChatGPT and other third-party AI tools to some employees due to concerns about proprietary data leakage across platforms.

These restrictions are neither new nor unique to Apple. A number of companies – both technical and non-technical – have put in place similar restrictions. some Believes Apple has had its policy in place for a while.

But more third-party apps are bringing in generative AI elements — it wasn’t until yesterday when OpenAI launched its own ChatGPT iOS app — that Apple is reportedly working on its own generative AI products, according to the WSJ. Hiring more AI experts could help serve either or both of these ends.

We reached out to Apple earlier this week for comment on job postings but have yet to hear back.

Openings in teams include Integrated System Experience, NLP Entry Experience, Machine Learning and R&D, Technology Development Group located in San Diego, Bay Area, and Seattle.

Some roles focus specifically on visual AI applications, for machine learning experts to work on “visual generative modeling of running applications across computational imaging, photo and video editing, 3D shape and motion reconstruction” [and] Avatar generation. “

As mentioned, it’s unclear exactly what these employees will be working on — new products or updating existing ones — but the push to bring more AI talent to Apple shouldn’t come as a huge surprise.

The company was an early mover in the world of consumer AI applications with the launch of the voice assistant Siri on the iPhone 2011, and for years has had a reputation as one of the largest technology companies locating and hiring AI talent – from other companies, from startups and according to some, sometimes straight from the labs. Undergraduate and PhD projects.

But while Apple has continued to build and improve how it applies artificial intelligence, it has recently — along with other companies like Google and Amazon — been seen as lagging behind in the latest wave of technology. That wave, led by companies like OpenAI, Midjourney, and Stability (backed by Microsoft), AI and their developments in generative AI — takes simple verbal cues and gives detailed responses based on vast amounts of information strung together.

We’ve now seen a number of moves from these brutes to catch up. Alongside Google’s launch of the Bard and a flurry of AI news from its big I/O developer event, a March article in The New York Times detailed how Apple held an internal event to showcase the work it was doing and test the teams were working on “language generation concepts” and models. Big language and other AI tools.

Apple being an Apple company, it will no doubt be looking to bring its own approach to the table. Much of the work he’s been doing so far on, for example, visual AI technology has focused on on-device processing and privacy and building developer tools to help with that.

Apple is hosting a developer-focused WWDC event next month, where people will be looking forward to seeing if it makes any announcements on the generative AI front. Along with the expected launch of new software for iPhone and iPad, many have speculated that it will finally provide details about the highly anticipated AR/VR headset.

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