After 87 years, Oscar Mayer Wienermobile gets a new name

American deli and meat producer Oscar Mayer changed the name of the famous Wienermobile to Frankmobile.

The exclusive and extremely dangerous world of streetwear is about to collide with some experts in the fashion industry. Buzz60’s Maria Mercedes Gallupo tells the story.

The company, which has a 100-year history in Madison and operates a corporate office at 910 Oscar Avenue, said the change reflects a hot dog recipe it will release this summer.

Since 1936, the hot dog-themed Wienermobile (whose drivers are known as “hotdoggers”) has been used to promote Oscar Mayer products.

The Frankmobile is mostly similar to the Wienermobile, except for a sticker displaying the new name.

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