American deli and meat producer Oscar Mayer changed the name of the famous Wienermobile to Frankmobile.
The exclusive and extremely dangerous world of streetwear is about to collide with some experts in the fashion industry. Buzz60’s Maria Mercedes Gallupo tells the story.
The company, which has a 100-year history in Madison and operates a corporate office at 910 Oscar Avenue, said the change reflects a hot dog recipe it will release this summer.
Since 1936, the hot dog-themed Wienermobile (whose drivers are known as “hotdoggers”) has been used to promote Oscar Mayer products.
The Frankmobile is mostly similar to the Wienermobile, except for a sticker displaying the new name.
People also read…
Throwback Photos: Oscar Mayer’s Madison Factory Through the Years
Oscar Mayer’s Factory, 1919
Oscar Mayer & Co. Madison Factory – 1919.
Looking north from Commercial Street.
Oscar Mayer
Oscar Mayer.
Oscar Mayer Factory
Oscar Mayer, 1923
By the 1920s, Oskar Mayer had introduced many innovations in food processing, including pre-cut bacon strips and skinless wine. Poster of Iceman Lewis, left, is seen in this 1923 photo with anonymous employees.
Eddie Cox
Oscar Mayer, 1926
Oscar Mayer’s office in April 1926. In the back were two smaller offices about 16″ by 16″, a cellar, and a small toilet room.
Harry A Davies
Oscar Mayer, 1931
Oscar Mayer & Co. Madison Factory – 1931.
Oscar Mayer, 1938
Oscar Mayer & Co. Madison Factory – 1938.
Looking northwest. Sherman Avenue was sparsely populated at this time.
Oscar Mayer 1939
Kraft Heinz announced Wednesday that it is closing its Madison Oscar Mayer plant and moving its corporate headquarters to Chicago. When production ends in 2016, so will Madison’s history dating back to 1919. Women work in the packaging department of Oscar Mayer’s factory in Madison on October 17, 1939. This photo was taken by Angus MacVicar.
Wisconsin Historical Society
Oscar Mayer, 1940
Oscar Mayer’s new International Snowmobile delivery truck from 1940.
Wisconsin Historical Society
Oscar Mayer, 1941
Oscar Mayer & Co. Madison Factory – 1941
Parallel view of Packers Ave. The first section of the garage has been completed.
Oscar Mayer Factory
Meinhardt Raabe, the first “little Oscar”, late in his career with Oscar Mayer Foods Corp.
Oscar Mayer, 1947
Oscar Mayer & Co. Madison Factory – 1947.
Looking northwest from the north. The Sherman Park addition is beginning to expand. Four floors have been added to the manufacturing building.
Oscar Mayer, 1947
Oscar Mayer & Co. Madison Factory – 1947
Looking northwest from the north. The Sherman Park addition is beginning to expand. Four floors have been added to the manufacturing building.
Oscar Mayer, 1951
Oscar Mayer employed 30 percent of Madison’s work force for manufacturing in 1951.
Oscar Mayer, 1954
Oscar Mayer & Co. Madison Factory – 1954.
The Sherman Park addition has been significantly expanded, two additional garage sections have been added, and a new office building is nearing completion.
Oscar Mayer, 1954
Woman on an Oscar Mayer production line, 1954.
Oscar Mayer Factory, 1960s
An Oscar Mayer delivery truck in a grocery store, possibly in the Chicago area during the 1960s.
Oscar Mayer Factory 1975
Meat “Miscellaneous Packages” packing, July 23, 1975.
Tom Kelly
Oscar Mayer 1974
Oscar Mayer & Co. Madison Factory – 1974.
Oscar Mayer Factory 1975
“New $2 Million Hot Dog Freeway” July 9, 1975.
Tom Kelly
Oscar Mayer Factory 1975
Bagging Bacon, July 23, 1975.
Tom Kelly
Oscar Mayer Factory, 1979
September 19, 1979.
Oscar Mayer, 1979
September 19, 1979.
Oscar Mayer Factory 1980
The 2400 block of College Street in Madison’s Aiken Park neighborhood in 1980. The neighborhood has traditionally housed many of Oscar Mayer’s employees.
a. Craig Benson
Oscar Mayer Factory 1980
1980.
Roger L Turner
Oscar Mayer Factory 1982
July 19, 1982.
Ed Stein
Oscar Mayer Factory 1983
Eileen Maloney and Gladys St. Louis (left to right) a line of bacon slices one pound, February 1, 1983.
Joseph W Jackson III
Oscar Mayer, 1984
Oscar Mayer workers crowd the lobby of the Holiday Inn hotel waiting to enter to vote on September 29, 1984.
Edwin Stein
Oscar Mayer Factory, 1986
Food assembly line Oscar Mayer, 1986.
Oscar Mayer, 1996
Oscar Mayer workers at the end of a shift (posted 3/2/96).
Henry A. kocholk
Oscar Mayer, 1997
Oscar Mayer “Hot Dogger” and talent coordinator Michael Blum, left, coaxed Amy Koleski, 3, into singing into the mic while she auditioned for a chance to star in a new commercial. Amy, the daughter of Mike and Jane Kawalski of Cottage Grove, was one of about 25 young adults who performed an Oscar Mayer Wiener rendition of the East Woodman’s parking lot Wednesday afternoon. Oscar Mayer Foods, based in Madison, is starting a nationwide talent search for kids ages 3-12 (posted 6/19/97).
Roger Turner
Oscar Mayer, 1998
7 year old Sam Garcia directed the Oscar Mayer Wiener hit in 1998.
David Sandell
Oscar Mayer, 1998
Ashley Daino proudly displays her award which she received for singing the Oscar Mayer Wiener song (posted 8/21/98).
David Sandell
Oscar Mayer Factory, 2004
Oscar Mayer signs outside the Oscar Mayercraft factory premises, on Tuesday, January 27, 2004 in Madison.
Leah L. Jones
Oscar Mayer, 2013
Tricia White, left, vice president or research, development and quality at Oscar Mayer and Randy Glynn, chief engineer, work in a newly created POP (proof of principle) room where R&D projects are created on a much smaller scale than the pilot plant allows. February 20, 2013 photo.
Oscar Mayer
Oscar Mayer, 2013
Dennis Ryan, director of manufacturing at Oscar Mayer, watches hot dog production at the Madison plant on February 20, 2013.
Oscar Mayer
Oscar Mayer, 2013
Ray Laddell, director of quality systems at Oscar Mayer, checks the sausages as they smoke in the cooker.
Oscar Mayer
Oscar Mayer, 2013
Dennis Ryan, director of manufacturing at Oscar Mayer, monitors hot dog production at the Madison plant.
Oscar Mayer
Oscar Mayer, 2015
The exterior of Oscar Mayer Foods in Madison, Wisconsin.
Jackson
Oscar Mayer Factory, 2015
Oscar Mayer Foods, shown here looking south from the West Side of Packers Street.
Craig Shriner
Oscar Mayer Madison, 2015
Oskar Mayer “hotdoggers” Kelly Goldthorpe, left, of the University of Missouri, and Elliott Batey, a graduate of UW-Madison, wash their Wienermobile at the Four Seasons Car Wash on East Washington Avenue in Madison, Wisconsin, Wednesday afternoon, May 22, 2013 Between the two they traveled to 22 states. They hit town on Monday, and they’ve been washing up their gear to appear at Brat Fest. “We have a lot of mistakes on the way [from Kansas City]“Nobody likes a dirty dog,” Patty said.
Rep. King State Journal
Oscar Mayer Rally, 2017
Linda Krugman, who worked at the Oscar Mayer plant in Madison for nearly 44 years, says the company broke its deal with the union when she terminated her job on April 30 and was replaced by a less senior employee. This claim sparked a massive demonstration outside Oscar Mayer, 910 Mayer Ave. , Thursday. The factory is scheduled to close in July.
Amber Arnold, The State Gazette
Oscar Mayer ad, 2015
The Oscar Mayer hot dog ad is part of a major Kraft Foods campaign.
Fine Art
Oscar Mayer, 2017
Workers from their final shift of production in late June walked out the door at Oscar Mayer’s factory in Madison, 910 Mayer Ave. , in this last photo. On Friday, the 30 or so union representative workers and all salaried employees left the plant nearly closed.
Amber Arnold, State Gazette Archives
Exterior Oscar Mayer, 2017
A view of the exterior of the Kraft Foods Oscar Mayer factory. The site is expected to close on July 31.
Photo by Ben Brewer
Oscar Mayer, Preparing for the Auction, 2017
Large cutting discs up for auction sit on pallets at the former Oscar Mayer factory in Madison, Wisconsin, Tuesday, Dec. 5, 2017. MP KING, STATE JOURNAL
Representative King, The State Gazette
Oscar Mayer, Preparing for the Auction, 2017
Mural in a corridor at Oscar Mayer’s former factory in Madison, Wisconsin, Tuesday, Dec. 5, 2017. Rep. King, State Journal
Representative King, The State Gazette
Oscar Mayer, Preparing for the Auction, 2017
A potential bidder walks past “small batch” scales and mixing equipment for auction at the former Oscar Mayer factory starting Wednesday.
Representative King, The State Gazette
Oscar Mayer, Preparing for the Auction, 2017
Equipment that used to run 24 hours a day, processing processed meat, is now silent in half-empty rooms at Oscar Mayer’s factory in Madison. Luke Thur, longtime maintenance supervisor at Oscar Mayer, assists new owners Reich Brothers and Rabin Worldwide as they begin redeveloping the property.
Representative King, The State Gazette
Oscar Mayer’s Coal Pile, 1974
This 1974 photo shows coal being used to power the former Oscar Mayer plant on Madison’s north side. Plans to build low-income housing on land that was used to store coal have raised concerns about exposure to arsenic and other toxic pollutants.
State newspaper archives
#years #Oscar #Mayer #Wienermobile