May 17, 2023 | 4:42 p.m
This week, Adidas launched its “Pride 2023” swimwear collection, announcing the swimwear on its website under the “Women’s” section with the help of an apparently male model.
One of the swimsuits—a colorful one-piece called “Pride Swimsuit” advertised for $70—was posed by what appeared to be a model who was also showing a noticeable bulge in the crotch area.
An accompanying video on the Adidas website shows the model rocking a one-piece, with the camera zooming in at one point to reveal a patch of chest hair rising above the neckline.
It was not clear if the model identifies as male or transgender.
Adidas and Mnisi did not immediately respond to The Post’s request for comment.
South African designer Rich Mnissi’s new line, called Let Love Be Your Legacy and released ahead of Pride Month in June, is “a celebration of self-expression, imagination and the firm belief that love unites,” according to Adidas. location.
In a press release Monday, Adidas said the line was “inspired by a love letter Mennisi wrote to his younger self,” and serves as “a rallying cry for an active alliance to empower and endorse the LGBTQIA+ community.”
Internet personality Ollie London tweeted screenshots from the Adidas website Wednesday morning with the caption: “Adidas’ new women’s swimwear collection designed by men.”
By mid-afternoon, the tweet had been seen by more than 1.1 million Twitter users — many of whom were quick to criticize the brand for “woke up.”
Among the responses was former NCAA swimming star and women’s rights activist Riley Gaines. “The women’s swimsuit is not puffy,” she wrote on Twitter.
Gaines continued, “I don’t see why companies would do this voluntarily. They could have at least said the suit is ‘unisex,’ but they didn’t because it was about erasing women. Ever wonder why we barely see this going the other way?”
In another reply, A user tweeted: “I have boobs and buttocks and don’t need an extra bag of fabric around my labia. I guess that means this bathing suit just isn’t for me..or most women. Where else do companies advertise a ~1% demographic? Women make up about 50% and we’re fighting lol! Make it sense.”
The same user, who goes by June on the site, later responded that she “could accept” that Adidas did not want “real women as a customer”, but instead urged the brand to “sell it in the LGBT category” rather than market it as a women’s bathing suit.
The swimsuit isn’t the only item in Adidas’ new Pride line named under “Women’s,” but it appears to be designed by males.
Women’s dresses, T-shirts, shorts, and soccer jerseys promoting “Love Wins” were also seen online being worn by models who appeared to be male.
Plus-size women’s clothing was only shown on the model, who appeared as female.
“Adidas probably doesn’t appreciate big trans models or skinny models,” One user pointed out on Twitter.
Others were martyred The catchphrase, “wake up, bust,” which has gained traction since brands like Bud Light and Nike singled out social media star Dylan Mulvaney for partnerships, eventually leading to boycotts and lost profits.
Last month, rival Adidas Nike tapped Mulvaney for a brand deal to promote the company’s apparel.
Mulvaney revealed the partnership in a series of Instagram Story posts wearing Nike activewear, including shorts and a sports bra.
“Media alert – I’m entering the workout era,” Mulvaney, a transgender woman, wrote in a caption for her 2 million followers to see.
Nike faced outrage over its decision to have Mulvaney promote women’s apparel, and the “Burn Bra Challenge” on TikTok followed.
“I ran out of brands to wear,” post tweetwhile another said they would never buy from Adidas again. To another brand that respects women. user wrote.
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