Joe Rogan mocks Millerlite ‘I woke up’ campaign: ‘How many women are involved in the beer industry’

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by Ariel Zilber

May 17, 2023 | 11:25 a.m

Joe Rogan mocked Miller Lite after the brand’s months-old ad — in which “Broad City” actress Ilana Glazer promotes brewers — resurfaced on social media this week.

“I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan said Tuesday.

In the ad, which ran during Women’s History Month in March, Glazer shares a “little-known fact” that “women were among the first to brew beer—ever.”

Centuries later, how has the industry honored the founding mothers of beer? Glazer said in the ad.

“amazing.”

“So here you go women,” Glazer said, adding, “Because without us, there would be no beer.”

Rogan played the ad during Tuesday’s episode of Spotify’s podcast “The Joe Rogan Experience,” which featured author Jack Carr.

Rogan’s rage at Miller Lite follows controversy surrounding rival Bud Light, who walked into a hornet’s nest of anger over his social media branding deal with transgender influencer Dylan Mulvaney.

“I hate identity politics with a passion,” said an exasperated Rogan immediately upon seeing the Miller Lite ad.

“I really.”

Rogan continued, “This is so stupid.”

“Humans make beer,” he said.

“And some humans look good in a bikini. It’s like, What do we do?”

“It’s crazy,” Carr replied.

“Women do that. Women do that. Women do that. I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan said.

Jimmy Vernon, Rogan’s producer, was involved.

“Why does something like this only come out on Mondays? Now everyone’s talking about it,” Vernon said.

“Because people are angry,” Rogan said.

“They look angry.”

“I think the Bud Light thing was probably so overwhelming that nobody paid attention to anything else,” the podcast added.

“And now that that’s kind of fizzled out — it’s all so stupid.”

Sales of Bud Light, the best-selling beer in the country, fell precipitously after calls for a boycott of the Anheuser-Busch brand.

Meanwhile, Miller Lite gained market share on account of the self-publicity fiasco that its competition had caused.

Last month, Rogan attacked Mulvaney and called her an “attention whore” for her partnership with Bud Light.

Rogan also criticized Anheuser-Busch for trying to “damage control” by putting out a national ad to appease critics.