Apple’s second-generation AR/VR headset will be offered in high-end and low-end versions and shipments are expected to be about ten times that of the first-generation model, according to Apple industry analyst Ming-Chi Kuo.
Multiple rumors have suggested that Apple’s first AR/VR headset coming later this year will be around $3,000 and positioned as a device for developers, content creators, and professionals. Apple expects to sell just one headset per day per retail store, and the company has told suppliers that it expects sales of seven to 10 million units within the first year of availability.
The steep price point is due to the high-end hardware Apple uses, but the company reportedly wants to make a future version more affordable by using less expensive components like lower-resolution lenses.
This could see Apple introduce a series of two tiers of second-generation devices to appeal to a broader customer base, similar to the way it introduces the standard and more premium Pro-branded iPhones each year.
The company’s plans to release a cheaper version were first reported before the informationWayne Ma and bloombergMark Gurman earlier this year, but the assertion that it will be one of two second-generation models is a more specific claim attributed to Kuo.
According to a report, Apple’s manufacturing partner Foxconn is already developing a cheaper version of the second generation of headphones, but it’s still believed to be in the early stages. Gurman said the second generation headset could arrive in 2024 or 2025, while his Kuo sources indicate a 2025 release is more likely.
The first-generation model of Apple’s mixed reality headset is expected to be announced during Apple’s opening WWDC keynote on Monday, June 5.
popular stories
The capabilities of the Apple headset are said to exceed those of competing devices
The Wall Street Journal on Friday outlined what to expect from Apple’s long-rumored AR/VR headset project, confirming several details previously reported by Bloomberg’s Mark Gurman and The Information’s Wayne Ma. Apple Headphones mockup by designer Ian Zelbo The report indicates that Apple plans to unveil the headset at WWDC in June, and says that many of the sessions at the conference will be related to…
The iPhone 15 Pro is rumored to see a huge price hike
According to recent reports, it is rumored that the iPhone 15 Pro models will face a significant price hike when they are launched later this year. According to a rumor from an unverified source on Weibo, Apple plans to increase the price of this year’s iPhone 15 Pro models to widen the gap with the iPhone 15 Plus. iPhone 14 Pro and iPhone 14 Pro Max start at $999 and $1099, which means that…
iOS 16.5 for iPhone that will launch this week with these new features
In a press release introducing a new Pride Edition band for the Apple Watch, Apple confirmed that iOS 16.5 and watchOS 9.5 will be released to the public later this week. Software updates have been in beta testing since late March. “The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5,” Apple said on May 9.
Soon you may not need to say “Hey Siri” anymore
Apple is working on a major change to Siri that will move away from the “Hey Siri” trigger phrase currently required to invoke the virtual assistant hands-free, according to Bloomberg’s Mark Gurman. In a recent issue of his “Power On” newsletter, Gurman said that Apple is working on a way for Siri to be able to understand and respond to commands without having to use “Hey Siri” as a…
Apple confirms that iOS 16.5 will be released next week with these new features
In a press release provided by the new Pride Edition for Apple Watch today, Apple confirmed that iOS 16.5 and watchOS 9.5 will be released to the public next week. Software updates have been in beta testing since late March. “The new Pride Celebration watch face and iPhone wallpaper will be available next week, and requires watchOS 9.5 and iOS 16.5,” Apple said. In addition to…
The iPhone 15 and iPhone 15 Plus are rumored to feature a 48MP camera like the Pro models
The lower-end iPhone 15 and iPhone 15 Plus models that will be launched later this year will be equipped with a 48MP rear camera lens, according to Jeff Bo, an analyst at Hong Kong-based investment firm Haitong International Securities. In a research note obtained today by MacRumors, Bo said the 48MP lens on these models will use a new triple-stack sensor that can capture more light…
Kuo: Apple is “well prepared” to announce the headset next month
Recent reports have converged on the belief that Apple will showcase its long-rumored AR/VR glasses at WWDC in June, and now Ming-Chi Kuo’s latest prediction also aligns with the rumors, with industry analyst claiming the announcement is “probably too high” and the company “Well prepared” for the unveiling. Concept pitch by Marcus Kane Previously, Kuo said Apple had backed off…
Gurman: Apple tests ‘M3 Pro’ chip for MacBook Pro with 12-core CPU and 18-core GPU
Apple is testing an unreleased chip with a 12-core CPU, 18-core GPU, and 36GB of memory, according to an App Store developer track record obtained by Bloomberg’s Mark Gurman. He said the chip is being tested inside a future high-end MacBook Pro running the upcoming macOS 14 update, which is expected to be announced at WWDC next month. In his Power On newsletter today, Gurman said this chip could be…
#Reports #Apple #planning #highend #lowerend #versions #secondgeneration #headphones